Friday, March 12, 2010

Does anybody know if Warrior (The hockey company) will make any skates in the future?

Will Warrior make any hockey skates? I would really like some links to this question or maybe just answers and opinions. Answer please!

Does anybody know if Warrior (The hockey company) will make any skates in the future?
Not anytime soon. Bauer owns the skate market, while RBK has the deep pockets to buy its market share. Additionally, Easton is making a dent with their carbon boot technology and Graf can't be ignored as an authentic skate brand.





In such a crowded market, it'll likely require some form of revolutionary technology to make a viable entry into the category. Keep in mind, NikeBauer, the predominant skate brand in the market is looking to sell. What does that tell you about the economics of the hockey industry?





Lastly, Warrior is still knee deep in figuring out how the acquisitions of Innovative, MIA and Brine play out in terms of internal infrastructure and market strategy. Until they figure some things out for themselves, new 'opportunities' will remain unexplored.





On the positive side, New Balance owns Warrior so if and when the company decides to enter the skate market, there will be some solid footwear minds to help make it happen.





If you see a Warrior logo on skate before 2011, it will be through another acquisition, not through internal development.



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